The Laughing Cow (French: La vache qui rit) is a brand of cheese products made by Fromageries Bel, and in particular refers to the brand's most popular product, the spreadable wedge. The cheese is a blend of cream, milk and fresh and aged cheeses, particularly comté, which are pasteurized to stop the ripening process. Versatile and portable because of its pasteurization process, Laughing Cow can remain unrefrigerated for a limited length of time. The archetypal Laughing Cow cheese comes wrapped in the individual serving-sized foiled wedges, and they are packaged in a round, flat box. Consumers have to pull a little red thread around the box to open it, and the foil packaging also features a red tab for opening. In various worldwide markets, it is served as squares, rectangles, slices (in mainland Europe, marketed under Toastinette), bite-sized cubes, pods (aimed at younger children) and in spreadable tubs. The Laughing Cow is also available in "cheese dippers", a snack consisting of cheese and breadsticks, which are marketed as The Laughing Cow Cheez Dippers (or Pik & Croq in mainland Europe), and these are in four varieties; original, light, hazelnut and pizza. Because it is a smooth, sweet, buttery cheese, it is a snack cheese favored by children and eaten usually in France as a part of picnic.
A postcard from Besançon (Sabine)
Date of dispatch : 2011-08-31
In my mailbox on September 1st, 2011