Biel/Bienne is the heart of the Swiss watch-making industry. Trademarks such as Festina, Candino, Perrelet, Leroy, Swatch, Omega, Rolex and many others are closely associated with the city of Biel, The Swatch Group has its worldwide headquarters in the tree lined "Seevorstadt", in the previous building of ASUAG. The small but beautiful historic centre, with its gothic church (15th century), impressive guild halls and fountains decorated with flowers, entice one to stroll, while restaurants brimming with character wait to greet visitors on their terraces. Leaving the historic centre, the tree-lined "Seevorstadt" takes to the lake and its beautiful shoreline. On the way the visitors pass the Biel "Cultural Quarter" with the Neuhaus and Schwab Museums and the CentrePasquArt.